Dream Decor Furniture biggest challenge has been to educate the market, to show its value in moving up to the branded category and to accept the benefits Dream Decor offers. If its sales are an indicator then in this endeavour Kurlon has been immensely successful.

The brand has earned the Coir Board of India's top honours for outstanding Performance in Export of Rubberised Coir Products and Development of the Domestic Market for Rubberised Coir for the year 2009. The company has won several other awards in the year 2009,2010,2012 and 2013.